Lamine has already become a media icon; despite his youth, he holds his own against major, established stars. Beyond his athletic ability, he displays a knack for business that goes hand in hand with a personality and communication style that attract fans—and, consequently, brands.
He boasts over 90 million followers across Instagram, TikTok, and YouTube, along with massive engagement rates and a legion of dedicated fans. The ultimate proof? The sheer number of jerseys—both authentic and otherwise—seen everywhere, from cities across Spain to, presumably, the rest of the world. He is a phenomenon that many are already capitalizing on.
He has built an impressive portfolio of powerful brands that leverage their association with his image.
SPONSORS FIFA
– adidas, as leader of a new generation with Jude Bellingham and Trinity Rodman, against all the legends.
– McDonald’s, with his idol Ronaldinho and many more players.
– The Coca-Cola Company + Powerade
– Visa, with Haaland, Pulisic and the great Jorge Campos
– Mengniu (spot with Messi and Kylian Mbappe): https://www.instagram.com/reel/DaauG65hZ3W/
SPONSORS SPANISH NATIONAL TEAM (RFEF)
– MOVISTAR
– EBRO
– Supradyn (Bayer)
– Hellman´s (Unilever)
– Nestlé chocolates edición especial Selección
– TCL (materiales PLV y digital):
PERSONAL ENDORSEMENT LAMINE
– UNICEF: https://www.instagram.com/p/DZcB_LSCUiY/
– GOOGLE: https://www.instagram.com/p/DZzshFaxghJ/
– American Eagle: https://www.instagram.com/p/DZaHoV3oHNx/
– OPPO: https://www.instagram.com/p/DXZh0ZuFhiZ/?img_index=1
– eFootbal (Konami)
– Beats by Dre (Apple): https://www.instagram.com/p/DY-LcXjiGUd/?img_index=5
– Pokémon: https://www.instagram.com/p/DZStRWdiPjs/?img_index=1
– Icons.com: (Memorabilia) Link to marketplace
We’ll analyze the results after the World Cup, but it’s clear that he has already won — A LOT!!!!