Looking back, I realize how time flies and how much I’ve accomplished. Let me show you some examples of various projects I’ve worked on.
From 2019
MUSIC FESTIVALS. Brand Strategy, consultancy around the music territory. (Pringles, CAbify, Cervezas Victoria…)
Case studiy: idealista From 2019 working with principal promoters in Spain and Portugal to increase brand awareness and engagement. Sponsorship of Primavera Sound, Bilbao BBK Live, A Summer Story, Medusa Sunbeach Festival, Zevra, Cabo de Plata, Arenal Sound, Primavera Porto, Somnii, Kalorama, Brava Madrid, Boombastic…
Full service. Leadership, design and execution of anual Plan; new opportunities detection, negotiate and closing sponsorship deals. Activation and entertainment experiences, promotional activities, Hospitality mangement…
2021 – 2025.- Bstadium
As General Manager involved in everything around marketing strategy, campaigns, product launches, design and executing new experiences with technology and business model with so many clubs.
Campaña Navidad “El fútbol es un regalo”
2015 – 2021.- MKTG – DENTSU AEGIS NETWORK
Sponsorship Consultant – Business development and project marketing. Strategy definition and consulting for communication territories; activation, content creation, and brand experiences.
Projects:
MENINAS MADRID GALLERY 2019. Marketing strategy, sponsorship sales, and promotional campaign activation.
Freestyle Ski & Snowboard World Championship – Sierra Nevada 2017. Sales Strategy and commercial execution. Sponsorship packages, and activation for brands.
Clients: Movistar, San Miguel, Generali, Hawkers, Monster energy, Audi…
Jerez Capital Mundial Motociclismo. Sales strategy for circuit and MotoGP.
Clients. Dorna, Prisa, Gaes, Gonzalez Byass…
RPM EVENTS: Maratón Barcelona y Media Maratón, Titan Desert (Marruecos) y Titan Tropic (Cuba), Non Stop Series (mountain Bike), Fórmula V8 3.5 (antiguas World Series by Renault), Superprestigio DirtTrack Barcelona…
2014.- Mediapro Brands = Media Sports Mkt.
San Miguel – FIBA World CUP Spain 2014. Sponsorship activation management with FEB – FIBA. Promotional activities, branding and assets.
CSD – Consejo Superior de Deportes. Event design ang management. «Día Internacional del Deporte«.
Idea & production of the Institucional spot «La vida de un deportista se define en 100 palabras»
Final Coca-Cola Cup 2014. Management of entertainment activities, charity race, players’ dinner; staff coordination; protocol for the awards ceremony…
Coca-Cola FIFA World Cup Trophy Tour. Management and organization of the Trophy Tour’s arrival in Spain with the World Cup. Private event and viral filming.
Mahou final Copa del Rey 2014. Sponsorship activation for fans at the Real Madrid fanzone.
2013.- GROUP M – Specials – Experience. Consultant – implant, providing support to the Special Projects Department across four agencies: MEDIACOM, MEC, MAXUS, and MINDSHARE, for various clients. Responsibilities included developing proposals, advising on content and brand experiences, managing sports sponsorships and special projects, and creating branded content for television.
SEAT – Sponsorship clubs management. Liga 13-14 (Athletic Club, Betis, Sevilla y Valencia)
Promotions – leads nurturing and fan engagement.
Communication Plan – own media, club – social media…
Lanzamiento nuevos modelos – gestión evento y contratación jugadores .
2012.- Somos auténticas estrellas. Near 1.000 people – 96 teams, playing in S. Bernabéu for 12 h. Management of all the tournament, inscription lists, games… mora than 30 staff people https://www.youtube.com/embed/l8U5fW5NViY
Día de la madre. Sponsorship activation of Villareal CF and engagement with Valencia. Action with the team, press conference and online campaign #madres5estrellas. The First time in LFP that players wore shirts with their mother´s names.
Spot Mahou Hermanos. Image rights and shooting coordination.
2011.- MSM – Copa Mahou futbolín. National Championship with a big tent (25 x 20 m) simulating a giant soccer table, located in Plaza de Felipe II in Madrid.
OME Bronze award as the best sport event of the year.
Final event between the champions and Iker Casillas + David Villa.
2010.- Neptuno viaja a Barcelona. Final Copa del Rey with Atlético de Madrid. Viral record and set up of a statue in the Fanzone set up in Montjuic (Barcelona).
MSM – Mahou Día del Padre. Derby engagement. Facebook promotion. A complete experience: trip + tour Real Madrid + ex-players + branded stand in the VIP hall of Vicente Calderón + Utv led´s campaign.
Quién Pierde Paga. Beers with David Villa. Promo Facebook Iker Vs Villa. Winners event in Barcelona sharing the day with F.C. Barcelona famous player.
2009.- MSM – MAHOU. Event in street next to Santiago Bernabeu stadium.
24 hours playing football between fans to increase the unique score – “The longer derby ever played”
2008.- Media Sports Marketing – Toyota. Activation and branding at Rock in Rio. (Stand, caravana Yaris)
2007.- ACD Canillas. Torneo Internacional – Memorial Miguel Malbo. Design, advertising, Hospitality management, awards ceremony.
2006.- Vodafone. USB Modem and HSDPA network Launch campaign.
2005 y 2004.- Madrid Cooltour. Leisure guide in Madrid. CEO and Manager. Business & MarCom Plans.
2003.- Working week. Launch campaignRenault Modus. (Lisboa – Sintra)
2002.- Working week. Launch campaign Renault Megane. Ceremony Premio Fundación Lara (Ed. Planeta) among others.