Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio, Acciones BTL y Social Media. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. Twitter Instagram oficial Messi Ronaldo; Neymar Bale Suarez Iniesta

Social Media official profiles of Real Madrid and FC Barcelona players

Coinciding with great “El Clásico” in season 2014 – 2015, which is likely to face those who are the 6 best strikers in the world, I wanted to gather information about them as their personal brand is concerned.

BBC (Benzemá, Bale & Cristiano) against still no named Suarez, Neymar & Messi. 

I think the key for the match is on the team, so i´ve included some of spanish players, who are the best in their jobs too, and recently landed at La Liga, James Rodríguez with lot of fans from his Facebook Fanpage.

Leo Messi Cristiano Ronaldo Twitter, Facebook, Instagram Official Social Media 2014.emf

Neymar, Gareth Bale, Luis Suarez, Benzema, Iniesta, James, Piqué, Casillas Twitter, Facebook, Instagram Official Social Media 2014

We can see as CR7 & Leo play in a bigger league comparing with the others…

Neymar Jr is on the track to be the heir and probably achieve 2 megacracks as soon as he made some campaign in Spanish or Asian markets .

In fact, it´s surprising how Welsh , French and Uruguayan get even a step below the Spanish.

Twitter.

Comparativa Messi, Cristiano, Neymar, Gareth Bale, Luis Suarez, Benzema, Iniesta, James, Piqué, Casillas Twitter Official Social Media 2014Cristiano is the absolute leader. His profile was managed by NIKE, at least initially, but he includes personal and brands contents.

I don´t think Messi is going to start tweeting at this point.

Neymar stands out, and also Iniesta and Piqué; they have really active accounts and made a good use of them, mixing personal, professional and branded content.

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Facebook.

Comparativa Messi, Cristiano, Neymar, Gareth Bale, Luis Suarez, Benzema, Iniesta, James, Piqué, Casillas Facebook Official Social Media 2014

Really close. Cristiano celebrated 100 M fans a few days ago.

Neymar keeps in a medium position and the rest of player are in a similar level, with Iniesta and Iker fighting for the 3rd position.

Lot of work for Luis Suárez… as soon as he could play and post he´ll rise.

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Instagram.

Comparativa Messi, Cristiano, Neymar, Gareth Bale, Luis Suarez, Benzema, Iniesta, James, Piqué, Casillas Instagram Official Social Media 2014

Instagram bring us the goal for brazilian, accustommed to selfies with fans and friends.

Ronaldo and Leo are very close themselves. James is emerging, sure because of his colombians fellows…

Barça fans lost a lot of presence without Suarez and Iniesta.

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Asian Social Networks. Tencen Weibo.

I´ve only found official link from Gerard Piqué´s website with more than 3,1 million followers.

Messi and Cristiano also have profiles but you can only find them with Google or at the own network. They should include this links in official websites.

This is the one where Argentine beats Portuguese,  20 M Vs 11,5 M.

I couldn´t find others profiles - baidu or similar.

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Official websites.

All of them have their own web, except Gareth Bale.

I miss some more languages… considering the few redactional content (mainly photos and videos) it doesn´t cost too much offer the opportunity to Chinese, Japanese, Indian or even, French, German, Russian or Portuguese / Brazilians.

www.leomessi.com  - www.cristianoronaldo.com  - www.neymaroficial.com  - www.benzema.com  - www.andresiniesta.es  - www.gerardpique.com  - www.ikercasillasworld.com

Luis Suárez www.luissuarez16.com has canceled following his move from Liverpool, though curiously still present in their profiles as a link , which should be corrected as soon as possible. (changing URL – 16 to 9 –  or reactivatingthe web with new look & feel or not showing the link untill a final solution)

James www.jamesrodriguez.com.co also links from his profiles to a old website (or even not updated);  furthermore the URL is not a .com  but .com.co (Colombia) – a detail to improve asap. This kind of celebrities can pay for the .com …

FINAL CONCLUSION

We can say that second row players have lots of work to create a strong and solid personal brand.

Today online enviroment and social networks are great communication tools with a huge fans engagement, so you need to pay attention on them.

What do you think?

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