Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio; Comercial - desarrollo de negocio. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. social media Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales

social media Archive

(Español) Dakar 2015. Análisis Twitter y Audiencias Teledeporte TVE.

Case Study. Acciona sponsors 100% ecopowered car in Rally Dakar 2015

Yes treat it as Case study because, despite not be able to reach the end of the Rally, the project is ALREADY a succesful case in differente areas; R & D Research and Development, materials and applications of new renewable energy, engine, ecology…  but also in our world of Sponsosrship, Activation, Branded content, Storytelling. I’ve

Social Media official profiles of Real Madrid and FC Barcelona players

Coinciding with great “El Clásico” in season 2014 – 2015, which is likely to face those who are the 6 best strikers in the world, I wanted to gather information about them as their personal brand is concerned. BBC (Benzemá, Bale & Cristiano) against still no named Suarez, Neymar & Messi.  I think the key for the

Twitter profiles USA basketball women. FIBA World Cup Champions Turkey2014

Probably you wouldn´t know who they are… but they become World Cup Champions last sunday USA basketball Women – The female Dream Team and this are their twitter profiles where you can learn more about themselves…with  Maya Moore, MVP, as the Team Leader Player Twitter profile Tweets Followers Maya Moore (MVP) 1.297 129.960 Brittney Griner

Brasil 2014 Spain sponsors Ads

Top influencers and twitter profiles about sponsorship and sports marketing

A new section within my blog: Lists Ranking TOP Categories. The first list is the one more related to my daily work. . Top influencers, agencies,  experts, websites or magazines twitter profiles talking about Sponsorship and Sports Marketing. ———————————————————————————————————- UPDATE (16 july 20:00 h) As somebody asked me, i´ve tried to create a list with more specific


Social media & football clubes in Spain 2013 Report


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