Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio, Acciones BTL y Social Media. Estrategia y Tácticas de Activación de Patrocinio.
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Sports Sponsorship for tire brands.

(Español) Dakar 2015. Análisis Twitter y Audiencias Teledeporte TVE.

Marketing Manager – Director La Liga BBVA Spain

(Español) Programa Patrocinio Navidad del Ayuntamiento Madrid. Árboles, pista hielo, mapping cibeles, etc.

(Español) Eficacia Publicidad. Patrocinio Vs Contenido. (Música)

New advertising format at La Liga. Sockatyes deal with LFP.

FIBA WORLD CUP SPAIN 2014 – Sponsors & Partners

From World Cup to WORLD CUP… from Brasil2014 to SPAIN2014… from football to BASKETBALL… the most important event, for the first time in Spain (august – september). I´ve tried to analyse brands around FIBA (International Federation) and our National Team – FEB (Spanish Federation). Sponsors FIBA World Cup. 1.- Presenting Partner = Beko. Turkish appliances company

(Español) Torneos Categorias inferiores 2014. Blue BBVA, Danone Nations Cup, Copa Coca-Cola, Copa Lidl, Copa Samsung…

Hyundai – Sponsoring activation World Cup Brasil2014

Ford presents new Ford Mustang as UCL sponsor.

And they have choose the most important moment, UEFA Champions League semifinals between Atlético-Chelsea and Real Madrid-Bayern. There is a new design of Led´s ad (they were announcing the new Ford Tourneo van, that for sure it´s not Premium like UCL…). Furthermore we can see another reality, because now we can´t talk about it like
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