Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio, Acciones BTL y Social Media. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. Liga BBVA Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales

Liga BBVA Archive

Marketing Manager – Director La Liga BBVA Spain

Social Media official profiles of Real Madrid and FC Barcelona players

Coinciding with great “El Clásico” in season 2014 – 2015, which is likely to face those who are the 6 best strikers in the world, I wanted to gather information about them as their personal brand is concerned. BBC (Benzemá, Bale & Cristiano) against still no named Suarez, Neymar & Messi.  I think the key for the

(Español) Listado completo patrocinadores fútbol Liga BBVA.

New advertising format at La Liga. Sockatyes deal with LFP.

(Español) Torneos Categorias inferiores 2014. Blue BBVA, Danone Nations Cup, Copa Coca-Cola, Copa Lidl, Copa Samsung…

(Español) Patrocinios Ultima Hora. ¿Chollo o Despilfarro?

(Español) Marcas del Motor. Otra guerra en el futbol

Case study: Intel Corporation new sponsor of FC Barcelona

Messi Vs Cristiano. Brands and sponsors 2013-2014

This year the combat between Cristiano Ronaldo and Leo Messi for winning FIFA Ballón d´Or, is more representative. Cristiano Ronaldo has become a good boy and a better team player so it´s leading the race… But there is another race between the two cracks: PERSONAL SPONSORS … a never ending list of brands that endorse players

Pre-Season Sponsored by…

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