Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio, Acciones BTL y Social Media. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. contenidos Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales

contenidos Archive

(Español) Dakar 2015. Análisis Twitter y Audiencias Teledeporte TVE.

(Español) Eficacia Publicidad. Patrocinio Vs Contenido. (Música)

Pau Gasol – Endorsement & Brand Ambassador. Tv commercial: NIKE, Banco Popular, San Miguel, Foundation…

Pau Gasol, one of the biggest Spanish sports national Heroes. Even he is a spanish basketball icon and a guide for those players who dream with NBA, he has became the perfect brand ambassador.  and i´m not going to talk about Titles or statistics, that you can read at  his web. Algo que sin duda

Marc Marquez on Social Media: official Twitter, Instagram, Facebook, Youtube…

Ford presents new Ford Mustang as UCL sponsor.

And they have choose the most important moment, UEFA Champions League semifinals between Atlético-Chelsea and Real Madrid-Bayern. There is a new design of Led´s ad (they were announcing the new Ford Tourneo van, that for sure it´s not Premium like UCL…). Furthermore we can see another reality, because now we can´t talk about it like

(Español) Marcas del Motor. Otra guerra en el futbol

Best of 2013. Sports Marketing and Sponsorship

I´m sorry, see spanish version this time.

Advertising in Tv. Special Ads

Messi Vs Cristiano. Brands and sponsors 2013-2014

This year the combat between Cristiano Ronaldo and Leo Messi for winning FIFA Ballón d´Or, is more representative. Cristiano Ronaldo has become a good boy and a better team player so it´s leading the race… But there is another race between the two cracks: PERSONAL SPONSORS … a never ending list of brands that endorse players

Sponsorship Activation Plan Report: Spanish Basket National Team

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