Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio; Comercial - desarrollo de negocio. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. brand content Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales

brand content Archive

(Español) Dakar 2015. Análisis Twitter y Audiencias Teledeporte TVE.

Case Study. Acciona sponsors 100% ecopowered car in Rally Dakar 2015

Yes treat it as Case study because, despite not be able to reach the end of the Rally, the project is ALREADY a succesful case in differente areas; R & D Research and Development, materials and applications of new renewable energy, engine, ecology…  but also in our world of Sponsosrship, Activation, Branded content, Storytelling. I’ve

(Español) Eficacia Publicidad. Patrocinio Vs Contenido. (Música)

Pau Gasol – Endorsement & Brand Ambassador. Tv commercial: NIKE, Banco Popular, San Miguel, Foundation…

Pau Gasol, one of the biggest Spanish sports national Heroes. Even he is a spanish basketball icon and a guide for those players who dream with NBA, he has became the perfect brand ambassador.  and i´m not going to talk about Titles or statistics, that you can read at  his web. Algo que sin duda

FIBA WORLD CUP SPAIN 2014 – Sponsors & Partners

From World Cup to WORLD CUP… from Brasil2014 to SPAIN2014… from football to BASKETBALL… the most important event, for the first time in Spain (august – september). I´ve tried to analyse brands around FIBA (International Federation) and our National Team – FEB (Spanish Federation). Sponsors FIBA World Cup. 1.- Presenting Partner = Beko. Turkish appliances company

Marc Marquez on Social Media: official Twitter, Instagram, Facebook, Youtube…

Ford presents new Ford Mustang as UCL sponsor.

And they have choose the most important moment, UEFA Champions League semifinals between Atlético-Chelsea and Real Madrid-Bayern. There is a new design of Led´s ad (they were announcing the new Ford Tourneo van, that for sure it´s not Premium like UCL…). Furthermore we can see another reality, because now we can´t talk about it like

Brasil 2014 Spain sponsors Ads

(Español) Marcas del Motor. Otra guerra en el futbol

Best of 2013. Sports Marketing and Sponsorship

I´m sorry, see spanish version this time.
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