brand content Archive
Yes treat it as Case study because, despite not be able to reach the end of the Rally, the project is ALREADY a succesful case in differente areas; R & D Research and Development, materials and applications of new renewable energy, engine, ecology… but also in our world of Sponsosrship, Activation, Branded content, Storytelling. I’ve
Pau Gasol, one of the biggest Spanish sports national Heroes. Even he is a spanish basketball icon and a guide for those players who dream with NBA, he has became the perfect brand ambassador. and i´m not going to talk about Titles or statistics, that you can read at his web. Algo que sin duda
From World Cup to WORLD CUP… from Brasil2014 to SPAIN2014… from football to BASKETBALL… the most important event, for the first time in Spain (august – september). I´ve tried to analyse brands around FIBA (International Federation) and our National Team – FEB (Spanish Federation). Sponsors FIBA World Cup. 1.- Presenting Partner = Beko. Turkish appliances company
And they have choose the most important moment, UEFA Champions League semifinals between Atlético-Chelsea and Real Madrid-Bayern. There is a new design of Led´s ad (they were announcing the new Ford Tourneo van, that for sure it´s not Premium like UCL…). Furthermore we can see another reality, because now we can´t talk about it like
I´m sorry, see spanish version this time.