Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio, Acciones BTL y Social Media. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. adidas Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales

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Sponsors UEFA EURO 2016 France

(Español) Listado completo patrocinadores fútbol Liga BBVA.

TEAM SPONSORS and Technical Providers FIBA BASKETBALL WORLD CUP SPAIN 2014

Just a few days to start FIBA World Cup, these are brands around the different National Teams in their way to GLORY. For the first time i´ve created a visual infography – hope you´ll find it attractive and mainly useful. This picture completes the analyis of FIBA World Cup and FEB (Spanish Federation) sponsors advertising

Escort kids / Player Escort. Experience, Oportunity, Promotion or Carelessness?

Desde hace un tiempo estamos viendo como en los partidos relevantes aparecen junto a los jugadores un grupo de niños que desfilan de la mano de sus ídolos. Se ha convertido en una práctica más o menos comercial, que utilizan las marcas para explotar un patrocinio y dirigirse a padres y niños para captar su

Brasil 2014 Spain sponsors Ads

Messi Vs Cristiano. Brands and sponsors 2013-2014

This year the combat between Cristiano Ronaldo and Leo Messi for winning FIFA Ballón d´Or, is more representative. Cristiano Ronaldo has become a good boy and a better team player so it´s leading the race… But there is another race between the two cracks: PERSONAL SPONSORS … a never ending list of brands that endorse players

SPANISH TEAM SPONSORSHIP CAMPAIGNS.

REPORT – Spanish Team Sponsorship Activation for Confederations Cup in Brasil

“SEfutbol” that´s new global communication platform of Spanish National Team. I think it´s a nice name “SEfutbol” because contains initials of Selección Española de futbol and moreover have a original effect about emotion, SE, tú (you). Web: www.sefutbol.com/ Facebook: 5.798 fans (before ConfedCup) Twitter: @SeFutbol. 36.535 followers (before ConfedCup) Youtube e Instagram. And as usual
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