Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio, Acciones BTL y Social Media. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. Patrocinadores F1 2015 - Formula 1 sponsors and partners (Full list)

Formula One F1 sponsors & partners. 2015 Season.

As every year i´ve tried to publish all about the circus of Formula 1 and brands around .   See post 2013 and other new deals of 2014.

From official partners and providers of the Championship, as title sponsors of GP´s, till the full list of sponsors of the teams in a graphic image.

GLOBAL PARTNER of Formula 1

PARTNER F1

DEAL

€€€

Pirelli

2016

Rolex

2016

Fly Emirates

2018 (2013 x5 years)

150 Mill € x 5 years

Tata communications

2017 (2012 x5 years)

UBS

updated in 2015

150 Mill € x 5 years

DHL

updated in 2015

Mercedes Benz – AMG

from 1996

Allianz

from 2010

G.H. Mumm

from 2002

There is no difference from 2013 list, when LG left

TEAMS

In this season theres is not such a big news, moreover than drivers changes, something that always mean a change of personal sponosrs:

  • Claró signs with Ferrari. It´s not because of the drivers so i suppose is a brand managers choice.
  • Mclaren Honda has started withot a main sponsor so the car looks really clean.
  • Banco do Brasil comes to the front row with Sauber as partner of Felipe Nasr.
  • Manor car´s are white – red with no brnads, until the third GP, were we can see the sport brand ERREA.

Talking about Spanish brands:

    • SANTANDER has a long term deal with Ferrari until 2017 and i suppose they will focused on German and UK activation. They keep some kind of sponsosrship deal with McLaren without branding.
    • CEPSA, which was trying to focused on Real Madrid sponsor agreement, has renewed with Toro Rosso supporting Carlos Sainz Jr with good results at the begining.
    • ESTRELLA GALICIA,  the beer company and their non alcoholic brand called 0´0 has also a deal with Carlos Sainz Jr, even they have big efforts on MotoGP.
    • MOVISTAR sound to help Alonso and Honda but finally there is no deal. Notice they have tv rights of Formula one in Spain, in exclusive from 2016, and for further information ex-Marketing Manager of Santander moved to Movistar at the beginning of 2015.

Estrella Galicia 0,0 Mañana arranca el #ChinaGP de #F1, toma nota de los horarios y prepara el despertador. ¡A por todas! #TeamEG00 CEPSA Sports Red Bull

Posted by Carlos Sainz on Miércoles, 8 de abril de 2015

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BENCHMARK TEAM SPONSORS AND PROVIDERS SEASON 2015

Benchmark sponsors and partners Formula uno racing teams  F1 season 2015

César Fraile Copyright 2015

Click to full screen

More information in next posts…

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