And they have choose the most important moment, UEFA Champions League semifinals between Atlético-Chelsea and Real Madrid-Bayern.
There is a new design of Led´s ad (they were announcing the new Ford Tourneo van, that for sure it´s not Premium like UCL…).
Furthermore we can see another reality, because now we can´t talk about it like a fashion trend… how to use conventional advertising to promote SECOND SCREEN conversation and try to move interaction including #hashtag as a part of design .
This is only a teaser, part of a great launch campaign of New Ford Mustang in Europe avaliable for the first time… and the best european football competition is the best speaker.
On 06/05/14 they have just share a new viral video, with the car at Da Luz Benfica´s stadium .
- I´ve tried to monitor conversation this days, and i will try to check it next days during semifinal and the great FINAL.
Even social media profiles impact …
As a conclusion, it seems there hasn´t been a great result (as potentially possible), probably because the hashtag should go with something more… Maybe with a Tv commercial in tv sponsoring or some kind of social media amplification:
- Promoted Tweets,
- Influencers of conversation around it,
- Simultaneos activities in other platforms: facebook, web or even whatsapp or street marketing .
It´s also because of Led´s ad design… perhaps with a real photo of the car… in red…
Let´s see how do they finish the campaign and next steps, because they used to do good UCL FInal Activation last years:
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