Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio; Comercial - desarrollo de negocio. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. COMMERCIALS Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales


(Español) Eficacia Publicidad. Patrocinio Vs Contenido. (Música)

Social Media official profiles of Real Madrid and FC Barcelona players

Coinciding with great “El Clásico” in season 2014 – 2015, which is likely to face those who are the 6 best strikers in the world, I wanted to gather information about them as their personal brand is concerned. BBC (Benzemá, Bale & Cristiano) against still no named Suarez, Neymar & Messi.  I think the key for the

Pau Gasol – Endorsement & Brand Ambassador. Tv commercial: NIKE, Banco Popular, San Miguel, Foundation…

Pau Gasol, one of the biggest Spanish sports national Heroes. Even he is a spanish basketball icon and a guide for those players who dream with NBA, he has became the perfect brand ambassador.  and i´m not going to talk about Titles or statistics, that you can read at  his web. Algo que sin duda

Advertising in Tv. Special Ads

Messi Vs Cristiano. Brands and sponsors 2013-2014

This year the combat between Cristiano Ronaldo and Leo Messi for winning FIFA Ballón d´Or, is more representative. Cristiano Ronaldo has become a good boy and a better team player so it´s leading the race… But there is another race between the two cracks: PERSONAL SPONSORS … a never ending list of brands that endorse players

REPORT – Spanish Team Sponsorship Activation for Confederations Cup in Brasil

“SEfutbol” that´s new global communication platform of Spanish National Team. I think it´s a nice name “SEfutbol” because contains initials of Selección Española de futbol and moreover have a original effect about emotion, SE, tú (you). Web: Facebook: 5.798 fans (before ConfedCup) Twitter: @SeFutbol. 36.535 followers (before ConfedCup) Youtube e Instagram. And as usual
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