Blog de César Fraile. Consultor de Marketing Deportivo, Patrocinio; Comercial - desarrollo de negocio. Estrategia y Tácticas de Activación de Patrocinio.
Sports Marketer - Sponsorship, Consulting, Strategy and Tactics. 1.MARKETING Archivos - Blog personal sobre Marketing Deportivo, Patrocinio y Redes Sociales


(Español) Neumáticos. Un sector que apuesta por el patrocinio deportivo. (2 de 2)

Sports Sponsorship for tire brands.

Formula One F1 sponsors & partners. 2015 Season.

As every year i´ve tried to publish all about the circus of Formula 1 and brands around .   See post 2013 and other new deals of 2014. From official partners and providers of the Championship, as title sponsors of GP´s, till the full list of sponsors of the teams in a graphic image. GLOBAL PARTNER of Formula

(Español) Dakar 2015. Análisis Twitter y Audiencias Teledeporte TVE.

Marketing Manager – Director La Liga BBVA Spain

(Español) Agile Marketing. Nike felicita a Cristiano Ronaldo por Balón de Oro. 2015

Case Study. Acciona sponsors 100% ecopowered car in Rally Dakar 2015

Yes treat it as Case study because, despite not be able to reach the end of the Rally, the project is ALREADY a succesful case in differente areas; R & D Research and Development, materials and applications of new renewable energy, engine, ecology…  but also in our world of Sponsosrship, Activation, Branded content, Storytelling. I’ve

(Español) Programa Patrocinio Navidad del Ayuntamiento Madrid. Árboles, pista hielo, mapping cibeles, etc.

(Español) Eficacia Publicidad. Patrocinio Vs Contenido. (Música)

Social Media official profiles of Real Madrid and FC Barcelona players

Coinciding with great “El Clásico” in season 2014 – 2015, which is likely to face those who are the 6 best strikers in the world, I wanted to gather information about them as their personal brand is concerned. BBC (Benzemá, Bale & Cristiano) against still no named Suarez, Neymar & Messi.  I think the key for the
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